My why.
When I started speaking to other women about the importance of investing, I saw a pattern:
Most women are scared.
Unsure of where to start.
Worried about losing money.
Worried about making mistakes.
Thinking they need a lot of money, skills & time to get started.
Believes I recognised in myself, a few years ago.
But it doesn't have to be like that.
This is why my FemaleFinance newsletter & my coaching business were born.
My personal journey
How it started.
I started investing in May 2017. At the time I lived in South Africa, just started being self-employed, and did not pay into any retirement fund. I didn’t put much thought into it, but my partner at the time worked at Africa’s largest private investment company. So it was a fairly easy choice to start and invest in one of their funds. I signed up, picked one of the funds they recommended, set up a monthly debit order, and forgot about it.
One year later I remember sitting in a room full of women at one of the monthly Future Females events I used to go to, listening to a female writer presenting her latest book. She shared her personal journey from debt into financial independence and walked us through the options of passive investing with ETFs. ET-what?
How it changed.
I had no idea what she was talking about. I don’t remember ever hearing about ETFs (Exchange-Traded Funds) before. At least not to that extent. I didn't even know there was a difference between active and passively managed funds. I just knew I was investing in something and an expert is taking care of it for me.
I never thought I could take money matters into my own hands. I didn't have confidence in myself. I still remember my dad telling me stories about how he lost money during the crash in 2008, and how dangerous the stock market can be. So it just seemed like something to leave to the experts. Something not worth pursuing.
Turns out I was wrong. That event changed my view completely. I still remember coming home, buzzing and excited, feeling a sense of independence as I was about to embark on a journey of learning, exploration, and financial growth.
Where I'm at now.
I was ready to step into the unknown, take control of my financial situation, and work towards feeling safe and secure around money.
Fast forward to 2023, and I'm the proud owner of a well-diversified multiple 6-figure portfolio consisting of stocks, crypto and real estate.
Investing and learning the skills of turning my income into assets, has helped me feel confident, independent and most importantly: safe and secure.
Six years, tons of learnings, investing & money books, podcasts & conversations later, I feel ready to share my learnings with you.
My mission is to help you move from a place of fear around money & investing, to a place of confidence, trust and positivity.
You will feel empowered. Just like I felt, when I bought my first apartment using money I earned through my investments.
And you will learn the skills, tools and techniques to build financial freedom for yourself and your family.
But don't just take my word for it.
Anouk's insights on personal finances are easy to understand and apply in real life - thanks to her advice and vision, I started my passive investing journey feeling confident and excited. Thank you Anouk!
Pauline L.R.
wow - this woman knows her stuff! Her passion for personal finance and investing is infectious, transforming what many perceive as a dull and daunting task into something engaging and relatable. What sets Anouk apart is her dedication to empowering women in the finance space. She breaks down barriers and dispels myths that often deter women from investing, ensuring her content is digestible, engaging, and tailored to all skill levels.
Shauna S.
10/10, would recommend this to anyone that wants to take charge of their financial situation and change their relationship with money.
Kat S.
Anouk combines her unique experience of living and working in several countries, building careers/businesses from scratch with a brilliant financial mindset.
Cordula P.
My mission is to empower women like you to take control of their financial future, build wealth, and achieve the freedom they deserve. Book a free discovery call to learn more about my coaching program, or start by exploring my free resources and newsletter.
